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Lessons from
the Recession:
David Butcher looks at lessons learnt from the recession, with commentary from Joe Nellis, Andrew Kakabadse and
Martin Clarke.
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DEBATE
Why Can't Companies
Sell More?
Professors Lynette Ryals and Richard Wilding debate how the actions of marketing and sales impact on the supply chain.
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BOOK SUMMARIES
Marketing: A Complete
Guide in Pictures
A unique marketing introduction by Profesor Malcolm McDonald and Peter Morris taking a pictorial approach using humorous cartoons and clear diagrams.
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