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The Future of the Euro
Sean Rickard considers the future of the euro.
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DEBATE
Learning from the BP Crisis:
The BP oil crisis has led to heated debate, criticism & comment. What lessons can be learnt for business and society generally? Watch the discussion led by David Grayson & David Denyer.
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BOOK SUMMARIES
Market Segmentation:
This book spells out a systematic process for arriving at needs-based segments and provides a structured, no-nonsense, approach to getting market segmentation right.
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