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Market Segmentation: How to Do It - How to Profit from It
Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. The book, based on a wealth of practical experience and with examples and checklists, spells out a systematic process for arriving at needs-based segments and provides a structured, no-nonsense, approach to getting market segmentation right.
Published: 18 September 2004
ISBN:978-0750659819 - Purchase from Amazon