E-Learning Modules The following page outlines the twelve e-learning modules that Cranfield School of Management currently offer. Subscribers to the KI Online service have full access to this suite of modules.
Business Performance Management
Business performance management and measurement, including the Balanced Scorecard, Performance Prism and Success Maps.
Duration: 20 minutes
Authors: Dr Mark Wilcox, former Lecturer in Centre for Business Performance
Finance & Accounting
A practical insight into understanding key financial statements and an appreciation of how cash flows in a business.
Duration: 20 minutes
Authors: Dr Ruth Bender, Senior Lecturer in Finance & Accounting
Project Finance
Introduces useful tools that can be applied by project managers to operate project-based financing.
Duration: 20 minutes
Authors: Dr Carmel de Nahlik, Dr Ruth Bender, Senior Lecturer in Finance & Accounting
Project Management
Projects generated within an organisation normally arise from the various strategies that combine to form overall business strategy.
Duration: 20 minutes
Author: Dr Ralph Levene, former Director of Project Management Programmes
Influencing Relationships
Aims to strengthen the ability to build and influence relationships so crucial in the management world.
Duration: 20 minutes
Authors: The late Dr Joe Jaina, Senior Lecturer in Organisational Behaviour, Steve Macaulay, Learning Development Executive
Leadership
What are your assumptions about leadership? How do these assumptions affect how you view leaders, and how you might become one?
Duration: 20 minutes
Authors: Steve Macaulay, Learning Development Executive, David Williams, Associate Consultant, Toby Thompson, Networked Development Consultant
Managing Change
Focuses on assessing and strengthening people's response to change and how to support an organisation's change efforts.
Duration: 20 minutes
Authors: The late Dr Joe Jaina, Senior Lecturer in Organisational Behaviour, Steve Macaulay, Learning Development Executive
Developing Partnerships
How to best manage supply chain partnerships - what this means in practice, and in what ways companies can collaborate.
Duration: 20 minutes
Authors: Richard Wilding, Cranfield Professor in Logistics and Supply Chain Management
Customer Relationship Management
Examines CRM as a management process to enable a customised, mutually trusting and valuable customer proposition.
Duration: 20 minutes
Authors: Dr Moira Clark, former Cranfield senior Lecturer in Marketing and Director of CRM Research Forum
Managing Major Bids
Introduces bid process management as a systematic process that identifies the various steps, skills and techniques.
Duration: 20 minutes
Authors: Dr Ralph Levene, former Director of Project Management Programmes
Market & Customer Focus
Presents key concepts on how to make customer focus a reality, and what is needed to argue the case for active marketing planning.
Duration: 20 minutes
Authors: Adrian Payne, Visiting Cranfield Professor of Services and Relationship Marketing
Strategy
An organisation's strategy describes its intent, direction and scope over a period of time.
Duration: 20 minutes
Authors: Dr Cliff Bowman, Cranfield Professor of Strategic Management and Mr Mel Scott, former Cranfield Senior Lecturer in Strategic Management